Within this section of Deal School, Ray and Zach discuss the five step process that all car salespeople are trained on. Ray goes in depth on how traditional dealers train their staff and also sheds light on how he trained his salespeople.

If you want to know how to negotiate the best car deal possible, it’s important to understand how the salespeople you’re interacting with are trained. Now, unlike ever before, you can have access to this insider information.

Click “Meet & greet” below, and be sure to “mark as complete” as you go through each topic. We hope you enjoy Deal School!