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2020 Negotiability Report: The Top 10 Vehicles You Can Negotiate Right Now

Written by Zach Shefska

Zach Shefska is Chief Executive Officer of Your Auto Advocate. Zach co-founded Your Auto Advocate in 2019 after convincing his then retired father (sorry, dad) to join him in an attempt to make the car buying process more confidence-inspiring and consumer friendly.

December 2, 2020

You’ve heard us say it before, and you’ll hear us say it again; December is the best month to buy a new or used vehicle. End of year sales promotions are typically the most aggressive of the year, dealerships are determined to hit their month-end, quarter-end, and year-end volume-based sales objectives, and manufacturer’s budget their largest share of dollars to go towards December marketing activities. December is the best month to buy a car, truck, or SUV, but that doesn’t necessarily mean every “deal” on a dealers lot is a good one.

This year we commissioned our first ever Your Auto Advocate research project, the 2020 Negotiability Report. With our data partner MarketCheck, we analyzed nearly 2 million vehicle listing pages to determine which vehicles dealers should be desperate to sell in the ten largest cities, and Detroit (because if it has to do with automotive, then you have to include Detroit, it’s a rule).

The results were interesting. It’s incredibly clear that there is an oversupply of some vehicles in certain areas, while there is a lack of supply in others. Take for example in the Chicago, IL region. We found that half of the most negotiable new cars in Chicago are Audi’s. Could that have something to do with the fact that there are 7 Audi dealerships in the city, and maybe that is causing a bit of an oversupply? Sure. What does that mean for you if you’re in that area? Go get yourself a great deal on an Audi!

The methodology for this research project was simple. Just like we have a Negotiability Score in the Your Auto Advocate app, we calculated the same score across all vehicles in each of the eleven regions to determine what their score is. We then ranked the top ten for new and used in each region. If you’re unfamiliar with the Negotiability Score, it is a 0 to 100 score we assign to any vehicle identification number (VIN), and it is calculated by analyzing a vehicle’s “time on lot” (how long it has been listed for sale by a dealership), and the local area’s market days supply (an industry metric to determine how “in demand” a vehicle is).

To access the full report, please click here: https://yourautoadvocate.com/negotiability-report-december-2020/

For links to each specific region, refer here:

New York: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_New_York

Los Angeles: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Los_Angeles

Chicago: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Chicago

Dallas: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Dallas-Fort_Worth

Houston: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Houston

Washington, DC: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Washington_DC

Miami: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Miami

Philadelphia: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Philadelphia

Atlanta: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Atlanta

Phoenix: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Phoenix

Detroit: https://yourautoadvocate.com/negotiability-report-december-2020/#Most_Negotiable_Vehicles_in_Detroit

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6 Comments

  1. Robert Cleveland

    I would like to thank you both for expansive knowledge as Auto Advocates. I never really ever did any negotiating when l purchased any vehicle. I know, shame on me. Tho after recently purchasing a 2016 Audi Q5 , l had time to pick up a few ideas and , l set a price what l was looking for and l reduced my doc fee. I think after viewing your videos,l could have done better. But l do want to thank you both for what you are doing ,keep up the good work. I recommend your channel all the time to friends of mine that are considering buying either a new or used vehicle.

    Reply
    • Zach Shefska

      Thank you for these thoughtful and kind words, Robert.

      Reply
  2. Dale M Bolling

    Just a note of thanks! I really learn a lot and enjoy your informative and fact based videos. The humor and relationship you guys have is wonderful to see especially in today’s world. Keep up the great job for as consumers we need the insights you guys provide.

    Reply
  3. Leoric

    Question. Recent video there was a question that showed the bill of sale and it said “Not allowed to give dealer discount if there is employee pricing.” How true is that?

    Reply
    • Zach Shefska

      Very true! You can however still negotiate the other miscellaneous fees which will get you a better out the door price!

      Reply
  4. Lisa Kuo

    I honestly can’t thank you both enough. I’m overwhelmed by how much information is offered and the quality of help is incredibly kind. And thank you for having an honest, straightforward approach.

    Reply

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