Whether you’re buying a Ford F-150 or a Ford Explorer, knowing the invoice price that a Ford dealer paid for the vehicle is important for negotiations. Knowing the Ford employee pricing plans can also be valuable. Car dealers make the most money on customers who are ill-informed. Well, here at Your Auto Advocate we’re determined that make sure every customer is informed. That’s why we’re excited to share our repository of all Ford invoice prices for 2021.
If you have an invoice from a Ford dealership and you want to submit it to be added to this page, please email me directly: zach (at) yourautoadvocate (dot) com. Please put “FORD INVOICE” in the subject line.
Now on to the fun stuff …
How to read a Ford invoice
Ford’s dealer invoices are relatively simple to comprehend. There are four things we want to look for on a Ford factory invoice:
- The markup from invoice price to MSRP
- The dealer holdback amount
- The floor plan assistance amount
- The advertising association amount
Those are the four critical pieces of information you’ll want to know before negotiating a deal on a new Ford. The spread from the Ford invoice price to the MSRP can be calculated by looking at the middle of each dealer invoice. The dealer holdback is labelled “HB” at the bottom of the invoice. Floor plan assistance is labelled FPA. Advertising association assistance is AA.
Ford employe pricing (A & Z plan, D plan, and X plan) are all listed on the invoice as well. The A & Z plan pricing is what a Ford employees (and retirees) pay. For X plan pricing is what you’d get if you went through Costco, or another affinity group. D plan is what dealership employees pay.
2021 Bronco Sport Invoice Price
2021 EcoSport Invoice Price
2021 Escape Invoice Price
2021 Explorer Invoice Price
2021 F150 Invoice Price
2021 F250 Invoice Price
2021 F350 Invoice Price
2021 F450 Invoice Price
2021 Ranger Invoice Price
2021 Transit Invoice Price
How you can support Your Auto Advocate
Did you find this content helpful and valuable? If so, there are two ways you can directly support our work. First, share this page with a friend or on social media. Second, consider becoming a Your Auto Advocate member. Thank you!