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Month: January 2021

CarMax Love Your Car Guarantee: What You Need to Know

CarMax Love Your Car Guarantee: What You Need to Know

CarMax just announced a new program that is the first of its kind: The CarMax Love Your Car Guarantee. We scoured the Internet for every piece of information we could find on this new guarantee to put this post together for you. In this CarMax Love Your Car Guarantee...

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F&I Menu Selling: Don’t Fall for It!

F&I Menu Selling: Don’t Fall for It!

You just negotiated and agreed to a car deal. Congratulations! Now isn’t the time to put down your guard … As one sales process ends, another is about to begin. You see, the F&I (finance and insurance) office is where the real money is made in a car dealership....

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The 4-Square: Don’t Get !@#$%& When Buying a Car

The 4-Square: Don’t Get !@#$%& When Buying a Car

Misdirection is the secret to every magic trick ever created. It's also the secret to the smoothest tricks performed by car salespeople. One classic old-school dealer close is called the 4-square close. It's a specific type of close that's been used for decades and is...

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