CarMax Love Your Car Guarantee: What You Need to Know
CarMax just announced a new program that is the first of its kind: The CarMax Love Your Car Guarantee. We scoured the Internet for every piece of information we could find on this new guarantee to put this post together for you. In this CarMax Love Your Car Guarantee...
F&I Menu Selling: Don’t Fall for It!
You just negotiated and agreed to a car deal. Congratulations! Now isn’t the time to put down your guard … As one sales process ends, another is about to begin. You see, the F&I (finance and insurance) office is where the real money is made in a car dealership....
The 4-Square: Don’t Get !@#$%& When Buying a Car
Misdirection is the secret to every magic trick ever created. It's also the secret to the smoothest tricks performed by car salespeople. One classic old-school dealer close is called the 4-square close. It's a specific type of close that's been used for decades and is...
The 3 “M” Close: Don’t Fall for It When You’re Buying a Car!
Over the years I’ve heard (or used) every old-school dealer close in the book. “Closes” range from the salesperson putting “soft” pressure on you while acting as your “friend” to more advanced tactics like the 4 square. There is a certain art to it (as there is in all...
Craziest Dealership Stories
It's no surprise that working in the auto industry since the 70’s has yielded dozens of crazy stories. Zach asked me to gather together some of my craziest dealership stories in one place. You’ll hear some good ones, some bad ones, and they’re all a sneak peek into...
Should I Buy GAP Insurance?
If you’ve ever bought a car at a dealership, you’ve probably been offered GAP insurance. It may seem like something you need, but do you really? Is it worth the expense? You’ve probably asked yourself, “Should I buy gap insurance, or should I say no?” We’ll answer all...
Join thousands of others!
Negotiating tips, money-saving tricks, and car buying advice. One new guide each week. No spam ever.
