We are Your Auto Advocate
Buying a vehicle shouldn’t be so hard. We’re leveling the playing field by giving you the information and expertise traditionally monopolized by dealers—until now.
AdvisorRay Shefska is an Advisor at Your Auto Advocate. Ray has 43+ years of experience in the retail automobile business, holding varying roles (from Salesperson to General Manager). Ray aspires to make buying or leasing your next car fast, simple and transparent.
Chief Executive OfficerZach Shefska is Chief Executive Officer of Your Auto Advocate. Zach co-founded Your Auto Advocate in 2019 after convincing his then retired father (sorry, dad) to join him in an attempt to make the car buying process more confidence-inspiring and consumer friendly.
Chief Operating OfficerMarnie Messler joined Your Auto Advocate as Chief Operating Officer in 2020. Prior to joining YAA, Marnie worked as Partnership Lead at Facebook, Head of North America Business Operations at dunnhumby, and VP of Business Operations at Digitas.
Chief Product OfficerAs Chief Product Officer of Your Auto Advocate, Nat is passionate about advocating for car buyers and solving their problems. Nat has extensive experience in the automotive tech space, including Dealertrack where he led marketing for the company’s finance and insurance products and was editor of the Dealertrack Compliance Guide. While at Ziff Davis, he built the company’s ad tech marketing and product practices from the ground up, before moving on to XO Group where he was responsible for media solutions and led the redevelopment of one of the company’s major web properties.
Chief Technology OfficerArash Soheili is Chief Technology Officer at Your Auto Advocate. Arash co-founded Your Auto Advocate in 2019 after realizing how broken the car buying process was for the consumers. Arash and his team are relentlessly focused in using technology to help consumers navigate the car buying process in a seamless digital experience.
Outside CounselRandy Henrick joined Your Auto Advocate as Outside Counsel in 2020. Randy is a 30-year expert in consumer protection laws and auto dealer sales and F&I compliance. He worked for 12 years for Dealertrack, Inc. as their regulatory and compliance attorney, wrote all of Dealertrack’s Compliance Guides, and has extensive experience in all aspects of front-end compliance.
Over the Years
Ray begins his career at Admiral Nissan in Egg Harbor Township, New Jersey
Ray retires from the car business
After a 41 year career in the business, Ray decides “enough is enough,” and retires from his role as Sales Manager at Audi of Owings Mills.
Ray, Zach, and Arash found Your Auto Advocate
Ray and Zach upload their first YouTube video
Nat Wilkins and Marnie Messler join the team
Out-the-Door Price Estimator is launched
Deal School is launched