We are Your Auto Advocate

Buying a vehicle shouldn’t be so hard. We’re leveling the playing field by giving you the information and expertise traditionally monopolized by dealers—until now.

team celebrating
Ray Shefska spent 43 years working for car dealers, now he is giving back to car buyers!
Ray Shefska
AdvisorRay Shefska is an Advisor at Your Auto Advocate. Ray has 43+ years of experience in the retail automobile business, holding varying roles (from Salesperson to General Manager). Ray aspires to make buying or leasing your next car fast, simple and transparent.
Email: ray (at) yourautoadvocate.com
zach shefska headshot
Zach Shefska
Chief Executive OfficerZach Shefska is Chief Executive Officer of Your Auto Advocate. Zach co-founded Your Auto Advocate in 2019 after convincing his then retired father (sorry, dad) to join him in an attempt to make the car buying process more confidence-inspiring and consumer friendly.
Email: zach (at) yourautoadvocate.com
Marnie Messler loves leading teams that focus on helping car buyers!
Marnie Messler
Chief Operating OfficerMarnie Messler joined Your Auto Advocate as Chief Operating Officer in 2020. Prior to joining YAA, Marnie worked as Partnership Lead at Facebook, Head of North America Business Operations at dunnhumby, and VP of Business Operations at Digitas.
Email: marnie (at) yourautoadvocate.com
Nathaniel Wilkins loves to make products that help consumers!
Nathaniel Wilkins
Chief Product OfficerAs Chief Product Officer of Your Auto Advocate, Nat is passionate about advocating for car buyers and solving their problems. Nat has extensive experience in the automotive tech space, including Dealertrack where he led marketing for the company’s finance and insurance products and was editor of the Dealertrack Compliance Guide. While at Ziff Davis, he built the company’s ad tech marketing and product practices from the ground up, before moving on to XO Group where he was responsible for media solutions and led the redevelopment of one of the company’s major web properties.
Email: nat (at) yourautoadvocate.com
Arash Soheili loves building technology to help car buyers!
Arash Soheili
Chief Technology OfficerArash Soheili is Chief Technology Officer at Your Auto Advocate. Arash co-founded Your Auto Advocate in 2019 after realizing how broken the car buying process was for the consumers. Arash and his team are relentlessly focused in using technology to help consumers navigate the car buying process in a seamless digital experience.
Email: arash (at) yourautoadvocate.com
Randy Henrick
Randy Henrick
Outside CounselRandy Henrick joined Your Auto Advocate as Outside Counsel in 2020. Randy is a 30-year expert in consumer protection laws and auto dealer sales and F&I compliance. He worked for 12 years for Dealertrack, Inc. as their regulatory and compliance attorney, wrote all of Dealertrack’s Compliance Guides, and has extensive experience in all aspects of front-end compliance.

Our Story

Over the Years


Ray begins his career at Admiral Nissan in Egg Harbor Township, New Jersey

Ray started as a Salesperson and over his 12 years at Admiral Nissan eventually became the General Manager.

Ray retires from the car business

After a 41 year career in the business, Ray decides “enough is enough,” and retires from his role as Sales Manager at Audi of Owings Mills.


Ray, Zach, and Arash found Your Auto Advocate

Ray agrees to come out of retirement to help Zach and Arash found Your Auto Advocate. “Just promise me I won’t have to work on the weekends like I used to,” was his only request.

Ray and Zach upload their first YouTube video

Now garnering hundreds of thousands of views, Ray and Zach’s first YouTube video was on the seemingly innocuous topic of “unsold new cars.” As Ray always likes to say, “I have no clue why anyone watches this stuff, but I sure am glad they do.”

Nat Wilkins and Marnie Messler join the team

Thanks to the growing audience on YouTube, Zach and Arash recruit Nat Wilkins to join as Chief Product Officer, and Marnie Messler to join as Chief Operating Officer.

Out-the-Door Price Estimator is launched

Unlike most things you buy, you often don’t know how much a car is going to cost until you pay for it. The Out-the-Door Price Estimator was built to eliminate that experience.

Deal School is launched

With 43+ years of experience, we’ll teach you everything we know about how to buy a car. The best part is, it’s 100% FREE!
lee with his subaru

Our purpose

Advocating for car buyers

john with his car
happy customer
Mustang Bullitt pic
new truck

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